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Tables PCs sell better those desktop PCs in the Swedish computer market
Thursday, 22 March 2012
Sales of surf boards in Sweden have doubled in one year such that at
this moment, more internet plates are sold than desktop computers and
net books. Apple still dominates the market.
“It's almost just Ipad that customers ask for,” say Payem Fadaei, head
of computer department at electromic retail chain, Elgiganten in
Tomorrow, Friday, the new iPad will start to be sold in Sweden, and it
is launched at a stage where interest in internet surf boards has now
gathered speed seriously. Sales have increased from 15 000 surf boards
in January last year to 34 000 the same month this year, according to
market research firm GFK.
What is the percentage that belongs to Apple and its competitors in
Sweden are well preserved proprietary information. But looking at the
global market, we see that iPads dominance has decreased over the past
two years. Apple is chased by surf boards with Google's Android
operating system. Two years ago, Iphone dominated the market with a
share of 94 percent. The final quarter of last year saw the Android
backed products building up a market share of 39 percent against the
iPads 58 percent, according to research analysis from the firm
“Samsung Tablet sold well when it came, but did not manage to keep the
grip,” says Payem Fadaei from the electronic retailer, Elgiganten.
Fadaei also says that customers who ask for surf boards with Android
are often more computer savvy, and opting out Iphone because they feel
that Apple shuts its users with restrictions on which programs they are
allowed to run.
Around the country there is also the preparation to receive the release
of third-generation Iphones. In most stores, historically, Iphone will
run out on the day it is released, according to vendors. As such many
shops will be open night for those who want to be among the first with
the latest. Speaking of Apple's dominance is how they dictate their
sales. The stores are not told how many units they’ll receive, or not
at least pass it on.
GFK has compiled sales of surf boards from 2 800 stores in Sweden last
year and expects that sales this year will double to 600 000 units
By Scancomark.se Team
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